There are many aspects to human creativity. The one that we are interested is defined by the word "craft", cognating from the german word "Kraft" as strength. Brought to life with artistic skill and unmatched attention to detail.
We know what creativity means. Our roots are coming from the fast pace business of making ideas, producing and creating in Photography and Film. We know how fragile the execution of ideas is and how much it relies on working with the best skilled people in their fields to bring a thought to life and manifest the vision into something tangible, that exceeds expectation and not just performs, it fills our hearts with pride. We care about everything we do and thrive to tell a story no matter how small or fast the medium is.
Over the years we developed a network of trusted creative collaborator that take their craft as serious as us. So we decided to create a doorway to share this creative talent, because we all know how rare a reliable and skilled partners are. We take care of them and treat them with love and respect, to nourish their career and see them succeed. We grow together. Along with our trusted clients, who have access to this carefully vetted and curated arsenal of global creative excellence. All ready at your finger tips.
Our core business is represented in years of experience in the most influencial markets in E-commerce, Fashion, Digital and advertising. The convergence of those worlds is the sweet spot in which sits CRAFT. Offering the unique ability to find cross disciplinary solutions.
So it is now coincidence that this graphic creates -
the shape of an eye.